Great Opomu

Great Opomu

Some companies do not value design. But Why?

Do you value design? ????

I go through the internet everyday and I see some crap designs (websites, posters etc.) from companies who are able to afford quality designs. But I do understand that, what you do not value, you won't waste your money on it.

While it is not accurate to generalize that all corporate businesses do not value design, there are several reasons why some companies may not prioritize or fully appreciate the value of design.

Here are some possible factors:

1. Cost considerations: Design can be seen as an additional expense that does not directly contribute to the bottom line. Some businesses prioritize cost-cutting measures and may view design as a luxury rather than a necessity.

2. Lack of understanding: Design is often misunderstood or undervalued by non-designers. Some executives may not fully grasp the impact of good design on customer experience, branding, and market competitiveness. Without understanding its benefits, they may not allocate resources or prioritize design initiatives.

3. Short-term focus: Many corporate businesses are driven by quarterly financial results and immediate goals. Design, which often requires long-term vision and investment, may not align with short-term objectives and may be overlooked in favor of more immediate concerns.

4. Lack of integration: Design is most effective when it is integrated into the core business strategy and decision-making processes. However, in some companies, design is treated as an afterthought or added at the end of the development process. This lack of integration can diminish the perceived value of design within the organization.

5. Metrics and measurement challenges: Design's impact can be difficult to quantify and measure in traditional business terms. Unlike sales or revenue, the value of design is often intangible and subjective. This lack of concrete metrics can make it harder for some businesses to appreciate the value of design.

6. Organizational culture: Some corporate cultures may prioritize other disciplines, such as engineering or finance, over design. If the company culture does not embrace design thinking or foster a creative environment, design may struggle to gain recognition and influence.

7. Lack of skilled design leadership: Without strong design leadership at the top, design may not receive the necessary advocacy and support within an organization. A lack of understanding or representation of design in the executive ranks can hinder its recognition and value.

It's important to note that these factors may not apply to all corporate businesses, as many companies recognize and value the impact of design on their success. Design-led organizations, such as Apple, Nike, or Airbnb, have demonstrated the competitive advantage that design can bring. However, for those businesses that do not prioritize design, these factors may help explain why it is undervalued in their specific context.

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