Deliver More Value to Your Clients Without Marketing Promises
Stuck promising traffic and leads or charging $50/month for maintenance? There's a third way: power your clients' operations with booking, email, CRM, and workflow infrastructure.
The
Problem
You want to deliver more value to your clients. But you're stuck in two unsatisfying options:
Option 1: Promise marketing results. Traffic, leads, conversions. Constant ROI pressure. Not for everyone.
Option 2: Low-value maintenance. Updates, backups. Positioned as technical support. Commoditized at $50-100/month.
The gap: Where are the agencies who want to deliver operational value—powering the systems clients use daily to run their business?
Your clients need operational infrastructure: booking systems, email automation, CRM tools, membership platforms, workflow systems.
They don't realize WordPress can power these operations. They're positioned to think of you as “the website person”, so they go elsewhere for operational infrastructure, spending $900-6,660/year on separate tools.
The
Consequence
Every month you're positioned as “the website person,” you're leaving value on the table.
Your clients are paying Calendly, Mailchimp, and HubSpot thousands per year for disconnected tools. They're frustrated with multiple logins, separate support contacts, and middleware integration headaches.
They NEED operational infrastructure—but they don't think of you.
Meanwhile, you're working harder for less, competing on commodity maintenance pricing. And the agencies who position themselves as operations partners? They're capturing $7,000+ additional value per client over 3 years.
You're stuck watching from the sidelines.
The
Solution
Platform Over Pages is a weekly newsletter teaching WordPress agencies to deliver operational infrastructure value—not marketing promises.
Every Wednesday, you'll get:
Infrastructure Analysis
Which operational systems to implement (booking, email, CRM, workflows, memberships) with honest WordPress vs. SaaS comparisons.
Value-Based Pricing
How to price operational infrastructure based on value delivered—charge $150-250/month for operations management, not $50 for maintenance.
Positioning Strategies
Transform from “website person” to “operations partner” so clients think of you for their infrastructure needs.
Plus: Get the complete Platform Partner Guide free when you subscribe—including implementation roadmap, pricing frameworks, client conversation scripts, and worksheets.
What Makes
POP Different
We Don't Compete—We Complement
Other Agency Growth Resources
Teach you how to run your agency (sales, operations, pricing strategies)
WordPress News Sites
Cover updates, releases, and industry news
Tutorial Sites
Show you how to install plugins and build features
Platform Over Pages
Shows you specifically what operational infrastructure to build with WordPress, how to price it based on value delivered, and how to position yourself as an operations partner
We complement what you're already using. We don't replace your other resources—we fill the gap nobody else focuses on: delivering operational infrastructure value with WordPress.
Our
Framework
We're not anti-SaaS.
Sometimes SaaS is better, and we'll tell you honestly when that's the case. This isn't about replacing all tools with WordPress.
It's about positioning. We teach you to be the partner clients ask about operational infrastructure—whether you recommend WordPress, SaaS, or a hybrid approach.
Core Principles:
1. Deliver operational value first
Revenue is the outcome of delivering infrastructure clients depend on daily.
2. Be honest about solutions
WordPress wins for booking, email, basic CRM, forms, and memberships. SaaS wins for complex enterprise needs. We'll tell you which is which.
3. Power business operations
Focus on infrastructure that runs their business: booking systems, email automation, CRM, workflows—not marketing promises.
4. Position as operations partner
Transform from “website vendor” to the partner who manages operational infrastructure.
Subscribe to Platform Over Pages
Join agencies and WordPress professionals who receive strategic insights every Wednesday.
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- Start repositioning your services to deliver more value
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