I've been thinking about starting a SaaS product. When you're running a digital agency, you see problems your clients face and think, “There should be a product for this.” I've even consulted friends about it.

I've concluded I'm not ready, and I decided to share these thoughts this morning – partly to remind myself why I'm putting the full SaaS dream on pause, and partly to encourage someone in a similar position.

This is my personal conviction based on my personal analysis; not general advice, but for those who want to hear how it's going for me in my journey.

The reality is that building a SaaS doesn't just require talent. It requires resources. There's a difference between building the product and bringing it to market. You, the person with the vision, need to be fully committed.

Right now, I'm not ready for that next step.

People push me to “just do it already.” But I know myself. Right now, a SaaS isn't my priority, and that's okay.

Finding the Balance

My co-founders and I are leveraging AI tools like Lovable to build simple MVPs that can grow into proper SaaS products. We've tested Lovable and found it cuts development time by 90%. This lets us build several small SaaS MVPs quickly, put them out as free tools, analyze usage, and see what works. Based on that data, we can build a real product and sell to our first 50-100 clients when the market is ready.

Yes, this is longer. And yes, there's that thought: “If you're not moving fast enough, won't someone else steal your idea?”

I used to believe that. It made me rush and burn out. But the truth is, the market is big enough for everyone. Even if I start in 10 years and someone has dominated a space, there's always room to take a piece of the market.

Staying Grounded

While building these MVPs, my main focus is scaling my creative agencies. When the time is right, I can give proper attention to one of those products.

I'm being realistic. I don't fantasize about overnight success. I want to deal with reality, avoid burnout, and meet the necessities of what the present requires.

This is for someone thinking, “I need to do this now. There's no time.” Analyze your situation. If you have the capacity, go for it. But don't push yourself because of social media success stories.

Be sure you're doing it because you know this is what you want to do, and everything is aligned.

Perfect Timing vs. Right Timing

There's no perfect timing. But there are situations where we can clearly see this isn't the best time to venture into something new.

I don't know when I'll see it as the right time for a full SaaS product. But taking these smaller steps – building MVPs to give me insights over time – is progress.

To be a successful bootstrap founder (not VC-backed), I need the right foundation. Good revenue from my agency, a strong team, and solid personal financial runway. I need my agency to sustain itself while I'm building the SaaS.

When you see those “started with nothing” stories on social media, they had something. Either a working business, personal savings, or some foundation. Some may genuinely not have had much, but they could afford to stay without income for a period. That's not true for everyone. Some people cannot afford to go without income because too much would go wrong. Others can actually afford to stay with no income and put whatever they earn right back into the venture.

People need to choose wisely based on their actual situation. Right now, that foundation isn't ready for me, and I'm honest about that.

Start Something

I'm building MVPs now – maybe one or two will succeed over the next few years. That's fine. It's better than not starting at all.

I'll be sharing this progress from time to time. As we release simple tools, I'll share what sparked the interest, why we built it, which AI tools we used in the process, and what we're aiming for. So get ready for more updates in the future.

Wherever you are, start something. It may not be the ideal thing, but it could be the momentum that keeps you going and reminds you of what you want to do in the future.

I'm building MVPs now for momentum later. But I'm staying present and ensuring we don't suffer because we rushed into something at the wrong time.

Sometimes the wisest thing is acknowledging where you are, building the foundation you need, and trusting that when you're ready, you'll know it.