I've been noticing something

So I run a WordPress agency. And clients come to us for websites. We build them. They love them.
Then what happens?

They go elsewhere for operations:

• Calendly for booking
• Mailchimp for email
• HubSpot for CRM
• Typeform for forms

Not because WordPress can't handle these things. Because they don't see WordPress that way.
And honestly? Neither do most agencies.

The Positioning Problem

Most WordPress agencies are positioned one of two ways:

Marketing-focused:

• Promise traffic, leads, conversions
• SEO optimization and content strategy
• That whole world
  

Maintenance-focused:

• $50-100/month for updates and backups
• Security monitoring
• Keep the lights on
  

If marketing is your thing and it's working, great. This newsletter isn't for you.
But if you're in the maintenance camp or want to deliver value without promising marketing results, there's another way.

There's a Third Way

Position yourself as an operational infrastructure partner.

Be the person who powers:

• Their booking systems
• Their email automation
• Their CRM
• Their workflows

All on WordPress.

Why This Matters

Your clients are already spending $900-6,660/year on operational tools:

• Calendly: $120-480/year
• Mailchimp: $300-600/year
• HubSpot: $540-900/year
• Typeform: $300-420/year
• & more

They're spending this money because they need operational systems.
But they don't ask you.

Because you're positioned as the website person.

What I Realized

I've been building operational systems on WordPress for years:

• Learning platforms
• Booking systems
• Client portals
• Workflow automation

And it dawned on me that this isn't just about building systems.

It's about shifting perception.

WordPress isn't just a website builder. It's a business operations platform.
I call this WordPress for Operations. I wrote a whole manifesto about it: greatopomu.com/manifesto

Look at your clients. They fall into three categories:

Where to Start

Type 1: New projects

• No operational infrastructure yet
• Open to integrated systems
• Start here
  

Type 2: Existing clients

• Trust you already
• Haven't adopted many external tools
• Very receptive
  

Type 3: Heavy SaaS users

• Deeply integrated tools
• Multiple subscriptions
• Save these for later
  

Most agencies find 60-70% are Type 1 or Type 2.

Those are your candidates.

Your Action This Week

Categorize your clients:

• Which are Type 1?
• Which are Type 2?
• Which are Type 3?

That's it. Just look at who you're already working with.

What's Next

Next week, I'll share the exact language I use to position WordPress as an operational platform.

Not sales scripts. Just how I talk about WordPress that helps clients see it differently.

Because that's what this is about.
Shifting perception. Theirs and ours.

Forward this to an agency friend who wants to think about WordPress differently.

— Great
WordPress Advisor & Evangelist
Platform Over Pages

P.S. This isn't for marketing-focused agencies. This is for agencies who want to deliver operational infrastructure value.

Read the full manifesto: greatopomu.com/manifesto