Great Opomu

Great Opomu

How the Right Infrastructure Amplified Technext’s Content Strategy to 1.8M Views


Technext's in-house digital team was dealing with server maintenance challenges on DigitalOcean, consuming valuable time that could be better spent on content and growth strategies. Their CTO was hesitant to change platforms, despite the growing maintenance burden.

Server performance issues were silently impacting their growth potential. According to Google, a mere one-second delay in page load time can:

  • Result in a 7% reduction in conversions
  • Decrease page views by 11%
  • Reduce customer satisfaction by 16%
  • Lead to a significant drop in search rankings

For a rapidly growing tech publication like Technext, these metrics could mean the difference between stagnation and exponential growth.

Solution:
After careful analysis, I recommended migrating to Cloudways in March 2023. With the technical expertise of the team at WPFlat, this strategic move was made possible and it delivered immediate results:

Immediate Impact:

  • Website speed improved by more than 1 second
  • Server management time reduced to near-zero
  • Enhanced security with proactive malware protection

Remarkable Results:

  • Q2 2023 (April-June): 977,000 views
  • Q3 2023 (July-September): 1.8 million views (82% growth)

News sources confirming these results:
TechCabal.com
Legit.ng
CoinMarketCap.com
Technext24.com

Key Success Factors of the Migration:

  1. Server Management Automation: Cloudways eliminated manual server maintenance tasks, freeing the digital team from routine updates and dependency management.
  2. Performance Optimization: Cloudways' dual nginx/apache configuration delivered faster page loads without requiring technical tweaking from the team.
  3. Enhanced Security Framework: Built-in security features provided proactive protection without demanding constant monitoring from the team.
  4. Operational Freedom: With technical barriers removed, Technext's team could focus entirely on content strategy and creativity.

This strategic shift in hosting infrastructure delivered both technical improvements and operational efficiency, supporting Technext's remarkable growth from 977K to 1.8M views within two quarters.

The Bottom Line:
While Technext's content team deserves credit for their stellar strategy and creativity, this case proves how eliminating technical inefficiencies can amplify a team's success. One strategic decision to optimize operations contributed to Technext's most significant leap in the African tech category.

“Sometimes the biggest impact comes from removing the barriers that hold great teams back.”

Great Opomu

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